The Boosting Learner Engagement with Rich Media Infographic shows how incorporating rich media can boost learner engagement and information retention. Our brains are hardwired to process visuals very quickly, and many people respond better to text with visual information rather than text alone. Using visual aids improves recall and learning.
Rich media also drives engagement on social media, with Facebook seeing a 65 percent increase in engagement on visual content after the introduction of timeline for brands. Business people love rich media, with a majority of senior executives preferring to watch video over reading text. And many business people are seeking out business-related videos on YouTube. Rich media also helps publishers grow traffic.